Digital Hiring Process: 5 Modern Recruitment Trends to Adopt

Published On: July 23, 2020|Categories: Digital Hiring, Employers|
Resume and performance metrics next to laptop

So much of our modern workforce has made the shift to the virtual world. The process of applying, interviewing and onboarding has taken the same route. If you’re in the business of recruiting employees, the digital hiring process can feel like a whole new world.

There’s a lot at stake with digital hiring. Finding the right employees for a company can lead to great success and satisfying employment, both on the end of the employer and the employee. If you’re in a position that’s looking to adapt to digital recruitment methods, here are five tips to usher in all the benefits the online world has to offer.

Regardless of the size of your business, here are some key trends you can implement into your digital recruitment methods to attract new personnel that fit your needs.

Digital recruitment methods you’ll want to try

Streamlining your digital hiring to fit the modern work landscape makes it easier for you to recruit prospective employees and makes your company more attractive to young professionals who are actively searching for remote work. A resource-intensive and time-consuming process stunts your productivity and discourages future applicants.

When you’re improving your methods to find and secure the best talent for your company, you’ll need concrete tools and solid guidelines. Try out these recruitment trends that are often adopted by HR departments to ensure faster, more efficient, data-driven hiring decisions.

1.  Improving Your Processes With AI

Artificial intelligence has been baptized into many industries in recent years; its latest use is rooted in its ability to help you facilitate fast, easy recruitment. Artificial intelligence is a system of self-computing data and optimized web usage. Simply put, it does the grunt work so you don’t have to.

AI can help you systematically identify top talent in a fraction of the normal time, all while simplifying and improving your hiring process as a whole. AI tools can be used for various purposes, including candidate sourcing and the screening and interviewing of applicants.

Automated tools allow HR professionals to make better hiring decisions, as AI can screen and analyze thousands of applicants, as their programming can almost instantly determine whether candidates match the required skills and experience requirements. In digital hiring with AI, these decisions are computerized and unbiased. Artificial intelligence can reach conclusions on objective criteria alone so discrimination is never a worry.

AI conversation features can provide candidates with the latest updates, feedback and suggestions, while asking and answering questions related to job requirements, too. Ultimately, HR professionals can better allocate energy toward essential tasks requiring personal attention, while AI learning autonomously filters candidate criteria.

2.  Employer Branding

If you want to attract and hire top talent, it’s in your best interest to establish and sustain a credible reputation.

Companies that struggle with their employer brand often experience problems attracting candidates in the digital hiring process. Even when they do land candidates, they face a challenge in retaining new hires. A LinkedIn report shows that 75 percent of job seekers will check the employers’ reputation before they even apply for a position, visiting both their website and social media profiles.

Websites like Glassdoor house feedback from genuine company employees, and definitively impact whether your target candidates choose to engage with your business. As a successful business, you’ll want to cultivate positive online feedback that accurately reflects the best your brand offers and demonstrates your culture of respect for employees.

3.  Recruitment Marketing

Recruitment marketing works in tandem with employer branding, a set of strategies with the same goal — attracting the right people to your company.

Using well-tried marketing techniques and tactics like consumer avatars and prospect funneling, you encourage your target candidates through the talent acquisition funnel — first making them aware of your company, and then sparking their interest for future active engagement.

This means that businesses should proactively focus on attracting talent and creating a talent pool, with a simple goal in mind: make those top picks choose your company as their next employer.

4.  Targeted Job Ads

Modern employees are steeped in a digital world, and the ads they are used to viewing are attractive, engaging and accurately created for their needs. Like ads for any consumer product or service, targeted job ads can benefit your company and bring you the right candidates.

To attract a pool of talent for job vacancies, it’s crucial to present your audience with a well-crafted, tailored ad. If you want to achieve this goal, you need to use the right keywords, job descriptions and details, so that this career opportunity comes across as relevant to any and all potential candidates.

Fortunately, tools such as Fetch or Textio can help you create a perfect job ad that attracts the talent you need.

5.  Video Interviewing

Thanks to technological advances and the opportunities that come with working remotely, you don’t have to worry about conducting in-person candidate interviews. Forget scheduling conflicts, candidates’ travel expenses and the amount of time dedicated to simply preparing for an interview on both ends.

Zoom, Skype or Google Hangouts meetings can function as a perfect replacement for an official job interview. Not only are prospective employees accepting of this new interview method, but you are also both likely to be thankful for the saved time and resources of a quick virtual interview.

The digital hiring process also makes it possible for candidates from other states or even countries to join your company and work remotely, greatly increasing your pool of potential candidates.

Working with Mazzitti & Sullivan EAP to implement solid HR strategies

Even if you only put a few of the above hiring suggestions to work, the results could entirely overhaul your recruitment process for the better. Your company will be able to create its own talent pool, sustain success in attracting top candidates for any open position, and retain candidates like you never could before. To make the most out of these and other digital recruitment methods, get in touch with Mazzitti & Sullivan EAP today.

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